Sponsored Post VS Paid Opportunity

Posted · 4 Comments

Would you work for free panties? Do utility companies even accept lingerie as payment?

Perhaps not. But, I am about to give you the low down on how I got a $500 sponsored post with teeny tiny numbers.

Brands nowadays are getting more and more media savvy particularly in the realm of the blogosphere. 

I do a lot of work with a company called Kids Business that facilitate relationships between brands and bloggers through an array of opportunities, most notably their Bloggers Brunch.

The ladies at Kids Business, Christie and Stephanie, are total babes and if that mum/bub/kid/parenting arena is your niche, then I cannot recommend you get on their list highly enough! And, if you are a brand looking for the biggest, most engaged mum blogs to partner with, the collective reach at a Bloggers Brunch is astronomical!

I digress…

You’ll have noticed I use the words paid opportunities and not the words sponsored posts very often. Even though I should use the word sponsored posts because it is better for my SEO and is a much more widely searched keyword. However, monetised activities in your blog and your online business don’t always come in the form of a sponsored post hence why I use the term, paid opportunities. 

Paid Opportunities are literally any activities that you agree to, and are paid to do what you agreed to do, by someone else.

Examples of Paid Opportunities are:

Sponsored Posts

Social Shout Outs

Influencer Appearances

Ambassadorships

And many more…

Say Bonds comes to you and says, “Hey girl! We’re digging the cut of your jib and want to bring you on as an ambassador for our 3 month long ‘Real Women’ campaign. We expect you to post about Bonds on your social accounts once a week but, we aren’t going to pay you actual dollars, we’ll give you $700 worth of free panties.”

It’s up to you to decide if that is a fair exchange of value. Do you want to work for 3 months for free panties? I’m pretty sure you can’t pay your bills with free panties. It is up to you to negotiate terms and payment that reflect your blog and business goals and aside from that, it’s about self respect.

Charging what you are worth is a form of self respect.

Your ability to secure what you deem as a good amount of money for any paid opportunity is directly related to how well you market yourself and use your data as leverage.

Case Study

This year alone I’ve experienced a number of paid opportunities and going back further in my blogging journey, you will see that monetisation comes in many forms. If you’ve read my about me page you will know that I started my first blog about quilts, I know right?! On that blog I used to talk about my motherhood journey and also about making quilts in an effort to sell more quilts. 

The paid opportunities that I landed from when I began blogging, range from sponsored posts through Spotlight to a TV guest segment for Healthy Homes Australia. More recently, I was hired as an influencer to speak on camera for Medela and was also paid to fly to Sydney for Kids Business’ most recent Bloggers Brunch.

Did I land these opportunities because I had massive numbers of followers and tens of thousands of hits on my personal blog? No. People recognise I’m totally passionate, infectious and I know my shit.

When I was paid $500 by Spotlight to do a sponsored post, I had 33 subscribers on my list, 100 likes on facebook, and maybe 300 or so on Instagram. 

So how do I leverage such a wide variety of paid opportunities?

I am analytical in the way I network, deliver value and I know my data inside out.

If you want to leverage each relationship and opportunity, be it with brands, PR/media contacts or other bloggers and entrepreneurs, you have got to listen out for their pain points.

Consider what your knowledge, strengths, skills and resources are that you can offer up, that will service their need, and solve their pain. And consider at every point, how this is going to be a mutually beneficial partnership. 

If you are publishing and promoting this paid opportunity on your own platform and socials, ask yourself if this is something your audience will even be interested in.

If the paid opportunity is activity on the other persons platform, whatever shape or form that may be, is this something that is going to benefit you and serve the over arching purpose of your blog or online business?

If the answer is no to either of those, the opportunity may not be the most beneficial fit and its best not to invest too much time and resources in trying to broker that specific deal. Relationships however, are always valuable. Agree to keep each other in mind for future endeavours. 

Want to know how to make money from your blog?

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4 Responses to "Sponsored Post VS Paid Opportunity"
  1. Jackie (Lipstick, Lattes & Louboutins) says:

    This was really interesting!! It’s nice to realise you do’t have to be n the thousands of likes/followers as long as you have passion and know your stuff.

    • It’s true Jackie! The key is to know you are presenting value to your audience, yourself and the brand involved.

  2. Rachel Brown says:

    Hey Cherie I’m getting heaps of sponsored things but no cash yet but I’m working my way up ! I love my analytics now thanks to your course! Love your work girlfriend 😚
    Rachel

    • Cherie Bobbins says:

      Thank you and I’m so proud and beyond happy that it’s all coming together for you! Being confident with your data helps brands understand what value they’re getting when they invest in your work. And not only that, but helps you recognise the value that you have and be able to convey it. xx

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Want to know how to make money from your blog?

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