You’ve hustled hard, battled the tech woe and finally set up your very first website. Woo!
And, you’ve been dodging installing Google Analytics with more stealth than you avoid that creepy uncle making eyes at you during a family reunion.
It makes you feel a bit icky!
But, you know you need to have analytics right? I can’t help you with your creepy uncle but I can show you the really simple steps on how to set up and install Google Analytics.
It’s one of my top 5 FAQ’s and I’m here to help you!
Step 1 Sign In or Sign Up
If you already have a gmail address, or any other subscription to a google product this will be the account you will use.
Once logged in you will be redirected to the ‘New Account’ setup screen.
You’ll notice there are two grey tabs at the top that say ‘Website’ and ‘Mobile App’. Make sure you have selected the Website option since that it what I am showing you how to do.
Fairly self explanatory as with filling in any form but I’ll talk you through it.
You can just use your domain name; i.e. I used ‘cheriebobbins.com’
Use your website address here. i.e. I used ‘www.cheriebobbins.com’ as the http:// part is already there.
This is optional but will help Google Analytics tailor some suggestions and benchmarks with like industry standards for your account. If you’re unsure I recommend ‘Online Communities’.
Make sure you choose your current time zone that you are living and working in as it will help Google Analytics create accurate reports for you.
Data Sharing Settings
Optional selections recommended by Google – I left all mine checked to maximise my ability to get the most out of Google Analytics.
Get Tracking ID
Clicking this blue button will submit your info. A pop-up with Terms of Service will appear, once you read and agree to those you’re good to go!
Step 2 Installing Tracking Code
Once you’ve gone down the blue button hole and agreed to the terms of service, you’ll be redirected to your admin area that houses your unique tracking code.
You can see that you are issued a unique Tracking ID such as: UA-12345678-1 (I’ve blanked mine out so there is no confusion as yours will be unique to you).
And there will be a box of script below which is your website Tracking Code.
If you are on WordPress and have the Google Analytics plug in, you can simply manually add your Tracking ID to the plug in on the back end of your website, it is usually the easiest option.
There’s one by MonsterInsights which is run by Yoast.
If you are not on WordPress you will need to use the script Tracking Code.
- Copy all of the Tracking Code.
- Paste the Tracking code in your website’s HTML code between the <head> tags and save.
- It can take anther between a couple of hours to 24 hours to show up, but remember, it will only start recording traffic if you are sending people to your website! You can check if it is active as right beside your Tracking ID will read: Status Receiving traffic in past 48 hours.
This will track all activity on your website since the <head> area of HTML is global which means it is on every page of your website.
I hope this rips off your analytics band-aid so you can come and play with me some more as I teach you how to read, understand and action your analytics to grow your blog and online business!