Your analytics are results of events and actions that have already happened.
They are a direct result of what you have been doing in your blog and online business.
They are past tense.
They wont tell you what you are going to do tomorrow because your analytics and data only mean something when you put it in context.
They wont tell you exactly how many visits you ARE going to get tomorrow, but they will tell you how many you are LIKELY to get if you keep doing what you are already doing.
What if you were to do something different?
Like, think WAY outside the box and share your content somewhere you’ve never shared it? Or you email 75 different websites about getting some content published and Huff Post comes back and says, ‘Hell yeah girl, we’ll publish your post and give you attribution!’
You will receive and influx of traffic, your analytics will reflect this, and it will be a direct result of something you did differently.
So if you’re sitting there wondering why you are at a plateau in your stats, try something different.
But for the love of all things holy, don’t go whoring your content round like a cheap hooker flashing her wares to every passing car.
A smart hooker would analyse the brands of cars her most cashed up clients drove, lets say, Volvos, Audis and Jeeps. She would strategically place herself in a position to capture the attention of those clients and have a more valuable exchange. She wouldn’t be burned out from all the flashing, she’d be fresh as a daisy and in a strong position to convert the traffic to a lead and the lead to a sale, and maybe even up-sell!
See, use your analytics to work smarter, not harder.
Here are 5 ways to capture more of the right audience and clients for you.
- Follow other social accounts that are in your niche, on the fringes of your niche and engage in a genuine fashion.
- Comment genuinely and regularly on blogs and websites that have the readership that you’d like to attract.
- Guest post on other platforms that have the readership that you’d like to attract.
- Interview and be interviewed by other bloggers and entrepreneurs.
- Join blogging and business groups on Facebook and generally network your heini off.
Above all, ensure that you are offering value at every exchange remembering that those are real people you’re interacting with. Not just traffic and not just another person to sell to.
Real people with real pain points who are looking to you to be entertained, educated or inspired.